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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Still
Compatible
Even
Brands
People
Pressure
Economic
Support
Though
Values
Stills

More quotes by Howard Schultz

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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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I think growth covers up mistakes.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Customers have different need states and life experiences.
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Success is best when it is shared.
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
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The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Business leaders cannot be bystanders.
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The entrepreneurial opportunity in America is alive and well.
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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
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People in Washington need to put their feet in the shoes of working Americans.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Success is empty if you arrive at the finish line alone.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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