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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Though
Values
Stills
Still
Compatible
Even
Brands
People
Pressure
Economic
Support

More quotes by Howard Schultz

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Everyone must have a shot at the American Dream.
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Customers must recognize that you stand for something.
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
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Starbucks represents something beyond a cup of coffee.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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While their service is ending, our responsibility is just beginning!
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard Schultz
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Who wants a dream that's near-fetched?
Howard Schultz
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Most business people today are not going to invest in the uncertainty that exists in America.
Howard Schultz
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People in Washington need to put their feet in the shoes of working Americans.
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We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
Howard Schultz