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Customers have different need states and life experiences.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Different
Needs
Life
Customers
Experiences
States
Need

More quotes by Howard Schultz

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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
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Success is best when it is shared.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
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If you want to achieve widespread impact and lasting value, be bold.
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Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard Schultz
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Anybody can leverage celebrity for profit.
Howard Schultz
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
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Don't buy preground coffee.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
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Sometimes the difference between winning and losing is will. The will to make it happen.
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Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
Howard Schultz