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A great business has to have a conscience. You have to know who you are and who you are not.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Conscience
Business
Great

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With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.
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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
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Success is best when its shared
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
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Success is empty if you arrive at the finish line alone.
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Anybody can leverage celebrity for profit.
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The lifeblood of job creation in America is small business, but they can't get access to credit.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
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Starbucks represents something beyond a cup of coffee.
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Sometimes you have to create the thing you want to be part of.
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
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Success is best when it is shared.
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