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A great business has to have a conscience. You have to know who you are and who you are not.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Conscience
Business
Great

More quotes by Howard Schultz

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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
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Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
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While their service is ending, our responsibility is just beginning!
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Customers must recognize that you stand for something.
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Managing and navigating through a financial crisis is no fun at all.
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Starbucks represents something beyond a cup of coffee.
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
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To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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