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Starbucks represents something beyond a cup of coffee.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Beyond
Something
Represents
Cups
Coffee

More quotes by Howard Schultz

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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
Howard Schultz
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
Howard Schultz
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Howard Schultz
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
Howard Schultz
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Success is best when its shared
Howard Schultz
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The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
Howard Schultz
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Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
Howard Schultz
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At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.
Howard Schultz
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
Howard Schultz
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
Howard Schultz
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Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.
Howard Schultz
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I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
Howard Schultz
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
Howard Schultz
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
Howard Schultz
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard Schultz
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard Schultz
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
Howard Schultz
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
Howard Schultz
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If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
Howard Schultz