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Starbucks represents something beyond a cup of coffee.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Something
Represents
Cups
Coffee
Beyond

More quotes by Howard Schultz

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I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
Howard Schultz
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
Howard Schultz
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
Howard Schultz
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Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
Howard Schultz
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
Howard Schultz
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Howard Schultz
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
Howard Schultz
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Managing and navigating through a financial crisis is no fun at all.
Howard Schultz
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard Schultz
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We think of Starbucks not as a coffee company but a media company.
Howard Schultz
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If you want to achieve widespread impact and lasting value, be bold.
Howard Schultz
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Customers must recognize that you stand for something.
Howard Schultz
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A great business has to have a conscience. You have to know who you are and who you are not.
Howard Schultz
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
Howard Schultz
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With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.
Howard Schultz
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard Schultz
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard Schultz
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
Howard Schultz
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard Schultz