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Starbucks represents something beyond a cup of coffee.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Coffee
Beyond
Something
Represents
Cups

More quotes by Howard Schultz

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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
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Sometimes the difference between winning and losing is will. The will to make it happen.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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Don't buy preground coffee.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Risk more than others think safe.
Howard Schultz
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We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
Howard Schultz
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We are not in the coffee business serving people, we are in the people business serving coffee.
Howard Schultz
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Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
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At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.
Howard Schultz
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
Howard Schultz
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I think growth covers up mistakes.
Howard Schultz
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The entrepreneurial opportunity in America is alive and well.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
Howard Schultz
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
Howard Schultz
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
Howard Schultz