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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Advertising
Market
Mass
Audience
Past
Predicated
Captive
Captives

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There are performances in which the people who have the best muscle skills and musical history may be on the stage, but it's not  -  like a Dead show is not like a usual sit-down performance the audience does participate.
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I think that most people really do need the sort of community you find in an office. Most people are always going to go into an office. If you are a member of a working group and you are not there physically, decisions are made without you.
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Dinosaurs grew feathers for heat regulation, but the ones that started flying started becoming birds.
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Human beings were human beings anatomically for several hundred thousand years, wandering around, hunting and gathering. And then suddenly, at the same time they started painting in caves they started multiplying.
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American families don't work. There is an illusion that they do.
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There are always a few people who are hyper-normal.
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What the Japanese are, are the Americans of the 21st century. Essentially what is objectionable about them is what was objectionable about Americans when we had the ball. However, they are committed in a way that American technology is not.
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Americans love technology, like jet planes and hot rods and televisions. It's a real conflict between the denial of, gee this is going to break people out of their regular frames, and gee it's a new technology I have got to have it.
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A forecasting game is a kind of simulation, a kind of scenario, a kind of teleconference, a kind of artifact from the future - and more - that enlists the participants as 'first-person forecasters.'
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There are these two strands, the Dionysian and the Appollonian, and in the same theater grew up from these folks who during the day were just ordinary citizens, and at night they would sneak off to the woods and party.
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I think e-mail petitions are an illusion. It gives people the illusion that they're participating in some meaningful political action.
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Everything is danger, but we pretend that it's not.
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It's kind of astonishing that people trust strangers because of words they write on computer screens.
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Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.
Howard Rheingold
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There actually are buildings that existed in cyberspace before they built it.
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Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
Howard Rheingold
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Any virtual community that works, works because people put in some time.
Howard Rheingold
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You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.'
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Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks marks on clay in that time.
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People's social networks do not consist only of people they see face to face. In fact, social networks have been extending because of artificial media since the printing press and the telephone.
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