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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Advertising
Market
Mass
Audience
Past
Predicated
Captive
Captives

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The manufacturing and packaging of homogeneous experience is what politics in America is about.
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I've spent my life alone in a room with a typewriter.
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I usually try to check quotes with people just to make sure things work out.
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You know back when there were light shows, there was this thing for people to sync into together. And the more people got synced into it, the more sync started happening. I guess it's just the size of the venue, and traveling around and so forth that it doesn't happen anymore. I don't know why.
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Make your own fun. As opposed to consume fun like a package of Spam.
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Some digital natives are extraordinarily savvy.
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Pay attention to what you're paying attention to.
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Americans love technology, like jet planes and hot rods and televisions. It's a real conflict between the denial of, gee this is going to break people out of their regular frames, and gee it's a new technology I have got to have it.
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The Western model for a meeting is you have an agenda and you come in and everyone says things.
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Mobile phones amplify human talents for cooperation.
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Dinosaurs grew feathers for heat regulation, but the ones that started flying started becoming birds.
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The AP has only so many reporters, and CNN only has so many cameras, but we've got a world full of people with digital cameras and Internet access.
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You can't assume any place you go is private because the means of surveillance are becoming so affordable and so invisible.
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Technology is knowledge of how the universe works that enables you to change the world.
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Democracy is not just voting for your leaders it's really premised upon ordinary citizens understanding the issues.
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A forecasting game is a kind of simulation, a kind of scenario, a kind of teleconference, a kind of artifact from the future - and more - that enlists the participants as 'first-person forecasters.'
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Finding a name for something is a way of conjuring its existence, of making it possible for people to see a pattern where they didn't see anything before.
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Like most modern Americans, I assume individuality is not only a fundamental value, but a goal in life, an art form.
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I think e-mail petitions are an illusion. It gives people the illusion that they're participating in some meaningful political action.
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Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create.
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