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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Mass
Audience
Past
Predicated
Captive
Captives
Advertising
Market

More quotes by Howard Rheingold

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Communicating online goes back to the Defense Department's Arpanet which started in 1969. There was something called Usenet that started in 1980, and this gave people an opportunity to talk about things that people on these more official networks didn't talk about.
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A lot of people use collaborative technologies badly, then abandon them. They aren't 'plug-and-play.' The invisible part is the social skill necessary to use them.
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Any virtual community that works, works because people put in some time.
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Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.
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Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create.
Howard Rheingold
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Pay attention to what you're paying attention to.
Howard Rheingold
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You know back when there were light shows, there was this thing for people to sync into together. And the more people got synced into it, the more sync started happening. I guess it's just the size of the venue, and traveling around and so forth that it doesn't happen anymore. I don't know why.
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Doesn't it seem ironic that people fear that we might become alienated by communicating with each other through computers, when we are already staring at these boxes in our living rooms for seven or eight hours a day, slack-jawed and saying nothing to anyone on either side and not talking back to it.
Howard Rheingold
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Like most modern Americans, I assume individuality is not only a fundamental value, but a goal in life, an art form.
Howard Rheingold
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All you have to do is mate.
Howard Rheingold
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You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy.
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The Western model for a meeting is you have an agenda and you come in and everyone says things.
Howard Rheingold
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There is sort of a continuing problem of putting a moral template on the future that is based on the morality of today.
Howard Rheingold
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Essentially pursuit of happiness is saying, everything's allowed until we come down on it.
Howard Rheingold
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It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
Howard Rheingold
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The industrial revolution took the father out of the home and put the kids in school. And then everyone had their own little scene.
Howard Rheingold
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In Japanese organizations, before you have a meeting and you've got an idea that you want to get across, you go talk to everyone and list them. And then the meeting, you don't do it American style where everyone gets up and advocates and conflicts and decides, you get up and formalize agreements.
Howard Rheingold
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Any disease support community is a place of deep bonds and empathy, and there are thousands if not tens of thousands of them.
Howard Rheingold
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It's quintessentially American to transform your family.
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Openness and participation are antidotes to surveillance and control.
Howard Rheingold