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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Captives
Advertising
Market
Mass
Audience
Past
Predicated
Captive

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It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
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I think that most people really do need the sort of community you find in an office. Most people are always going to go into an office. If you are a member of a working group and you are not there physically, decisions are made without you.
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It's quintessentially American to transform your family.
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The Western model for a meeting is you have an agenda and you come in and everyone says things.
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I'm somebody who seems to stumble into things 10 or 20 years before the rest of the world does.
Howard Rheingold
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Essentially pursuit of happiness is saying, everything's allowed until we come down on it.
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Mobile phones amplify human talents for cooperation.
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Make your own fun. As opposed to consume fun like a package of Spam.
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Openness and participation are antidotes to surveillance and control.
Howard Rheingold
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Humans are language machines, computers are language machines.
Howard Rheingold
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Humans have lived for much, much longer than the approximately 10,000 years of settled agricultural civilization.
Howard Rheingold
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Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.
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Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
Howard Rheingold
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The manufacturing and packaging of homogeneous experience is what politics in America is about.
Howard Rheingold
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You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy.
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Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks marks on clay in that time.
Howard Rheingold
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We must take responsibility for educating ourselves. Being part of a 'smart mob' doesn't guarantee that you're a responsible participant or collaborator.
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Everything is removed. You're actually doing something dangerous when you get in your car, when you're getting on an airplane, or having sex.
Howard Rheingold
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People's social networks do not consist only of people they see face to face. In fact, social networks have been extending because of artificial media since the printing press and the telephone.
Howard Rheingold
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American families don't work. There is an illusion that they do.
Howard Rheingold