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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Predicated
Captive
Captives
Advertising
Market
Mass
Audience
Past

More quotes by Howard Rheingold

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It's kind of astonishing that people trust strangers because of words they write on computer screens.
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I think e-mail petitions are an illusion. It gives people the illusion that they're participating in some meaningful political action.
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Humans have lived for much, much longer than the approximately 10,000 years of settled agricultural civilization.
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I'm somebody who seems to stumble into things 10 or 20 years before the rest of the world does.
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It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
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There are performances in which the people who have the best muscle skills and musical history may be on the stage, but it's not  -  like a Dead show is not like a usual sit-down performance the audience does participate.
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Any virtual community that works, works because people put in some time.
Howard Rheingold
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Technology is knowledge of how the universe works that enables you to change the world.
Howard Rheingold
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Any disease support community is a place of deep bonds and empathy, and there are thousands if not tens of thousands of them.
Howard Rheingold
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Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create.
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A lot of people use collaborative technologies badly, then abandon them. They aren't 'plug-and-play.' The invisible part is the social skill necessary to use them.
Howard Rheingold
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I've spent my life alone in a room with a typewriter.
Howard Rheingold
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The AP has only so many reporters, and CNN only has so many cameras, but we've got a world full of people with digital cameras and Internet access.
Howard Rheingold
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You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy.
Howard Rheingold
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All you have to do is mate.
Howard Rheingold
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What the Japanese are, are the Americans of the 21st century. Essentially what is objectionable about them is what was objectionable about Americans when we had the ball. However, they are committed in a way that American technology is not.
Howard Rheingold
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Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
Howard Rheingold
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Human beings were human beings anatomically for several hundred thousand years, wandering around, hunting and gathering. And then suddenly, at the same time they started painting in caves they started multiplying.
Howard Rheingold
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Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks marks on clay in that time.
Howard Rheingold
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Maybe there is no objective experience, but there is a certain way of interacting with all the subjective experiences.
Howard Rheingold