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Advertising in the past has been predicated on a mass market and a captive audience.
Howard Rheingold
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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Market
Mass
Audience
Past
Predicated
Captive
Captives
Advertising
More quotes by Howard Rheingold
You know back when there were light shows, there was this thing for people to sync into together. And the more people got synced into it, the more sync started happening. I guess it's just the size of the venue, and traveling around and so forth that it doesn't happen anymore. I don't know why.
Howard Rheingold
It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
Howard Rheingold
1947 America blasted off.
Howard Rheingold
Everything is danger, but we pretend that it's not.
Howard Rheingold
You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy.
Howard Rheingold
The industrial revolution took the father out of the home and put the kids in school. And then everyone had their own little scene.
Howard Rheingold
There actually are buildings that existed in cyberspace before they built it.
Howard Rheingold
A forecasting game is a kind of simulation, a kind of scenario, a kind of teleconference, a kind of artifact from the future - and more - that enlists the participants as 'first-person forecasters.'
Howard Rheingold
Mobile phones amplify human talents for cooperation.
Howard Rheingold
Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.
Howard Rheingold
Finding a name for something is a way of conjuring its existence, of making it possible for people to see a pattern where they didn't see anything before.
Howard Rheingold
Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create.
Howard Rheingold
Dinosaurs grew feathers for heat regulation, but the ones that started flying started becoming birds.
Howard Rheingold
There is sort of a continuing problem of putting a moral template on the future that is based on the morality of today.
Howard Rheingold
I think e-mail petitions are an illusion. It gives people the illusion that they're participating in some meaningful political action.
Howard Rheingold
Democracy is not just voting for your leaders it's really premised upon ordinary citizens understanding the issues.
Howard Rheingold
It's kind of astonishing that people trust strangers because of words they write on computer screens.
Howard Rheingold
There are these two strands, the Dionysian and the Appollonian, and in the same theater grew up from these folks who during the day were just ordinary citizens, and at night they would sneak off to the woods and party.
Howard Rheingold
Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
Howard Rheingold
Humans have lived for much, much longer than the approximately 10,000 years of settled agricultural civilization.
Howard Rheingold