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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Captives
Advertising
Market
Mass
Audience
Past
Predicated
Captive

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It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
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Mindfulness means being aware of how you're deploying your attention and making decisions about it, and not letting the tweet or the buzzing of your BlackBerry call your attention.
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I think e-mail petitions are an illusion. It gives people the illusion that they're participating in some meaningful political action.
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Personal computers were created by some teenagers in garages because the, the wisdom of the computer industry was that people didn't want these little toys on their desk.
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It's quintessentially American to transform your family.
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Make your own fun. As opposed to consume fun like a package of Spam.
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You know back when there were light shows, there was this thing for people to sync into together. And the more people got synced into it, the more sync started happening. I guess it's just the size of the venue, and traveling around and so forth that it doesn't happen anymore. I don't know why.
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The body is just the vehicle for something else.
Howard Rheingold
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Human beings were human beings anatomically for several hundred thousand years, wandering around, hunting and gathering. And then suddenly, at the same time they started painting in caves they started multiplying.
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You can't assume any place you go is private because the means of surveillance are becoming so affordable and so invisible.
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There are performances in which the people who have the best muscle skills and musical history may be on the stage, but it's not  -  like a Dead show is not like a usual sit-down performance the audience does participate.
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The AP has only so many reporters, and CNN only has so many cameras, but we've got a world full of people with digital cameras and Internet access.
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Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create.
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Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks marks on clay in that time.
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In Japanese organizations, before you have a meeting and you've got an idea that you want to get across, you go talk to everyone and list them. And then the meeting, you don't do it American style where everyone gets up and advocates and conflicts and decides, you get up and formalize agreements.
Howard Rheingold
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Finding a name for something is a way of conjuring its existence, of making it possible for people to see a pattern where they didn't see anything before.
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Like most modern Americans, I assume individuality is not only a fundamental value, but a goal in life, an art form.
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I usually try to check quotes with people just to make sure things work out.
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Democracy is not just voting for your leaders it's really premised upon ordinary citizens understanding the issues.
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You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy.
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