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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Captives
Advertising
Market
Mass
Audience
Past
Predicated
Captive

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Personal computers were created by some teenagers in garages because the, the wisdom of the computer industry was that people didn't want these little toys on their desk.
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Doesn't it seem ironic that people fear that we might become alienated by communicating with each other through computers, when we are already staring at these boxes in our living rooms for seven or eight hours a day, slack-jawed and saying nothing to anyone on either side and not talking back to it.
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1947 America blasted off.
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The manufacturing and packaging of homogeneous experience is what politics in America is about.
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Openness and participation are antidotes to surveillance and control.
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Human beings were human beings anatomically for several hundred thousand years, wandering around, hunting and gathering. And then suddenly, at the same time they started painting in caves they started multiplying.
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Technology is knowledge of how the universe works that enables you to change the world.
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You know back when there were light shows, there was this thing for people to sync into together. And the more people got synced into it, the more sync started happening. I guess it's just the size of the venue, and traveling around and so forth that it doesn't happen anymore. I don't know why.
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There actually are buildings that existed in cyberspace before they built it.
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Attention is a limited resource, so pay attention to where you pay attention.
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Everything is removed. You're actually doing something dangerous when you get in your car, when you're getting on an airplane, or having sex.
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Mobile phones amplify human talents for cooperation.
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The industrial revolution took the father out of the home and put the kids in school. And then everyone had their own little scene.
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Humans are language machines, computers are language machines.
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People's social networks do not consist only of people they see face to face. In fact, social networks have been extending because of artificial media since the printing press and the telephone.
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You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy.
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The body is just the vehicle for something else.
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In Japanese organizations, before you have a meeting and you've got an idea that you want to get across, you go talk to everyone and list them. And then the meeting, you don't do it American style where everyone gets up and advocates and conflicts and decides, you get up and formalize agreements.
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The audience is a big part of the show.
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