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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Predicated
Captive
Captives
Advertising
Market
Mass
Audience
Past

More quotes by Howard Rheingold

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Active people to revitalize what is really the root of democracy: citizens communicating with each other. Democracy is not just about voting, it's about citizens talking with each other about the issues which concern them. We've lost a great deal of that in the age of the mass media.
Howard Rheingold
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Everything is removed. You're actually doing something dangerous when you get in your car, when you're getting on an airplane, or having sex.
Howard Rheingold
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Whenever a technology enables people to organize at a pace that wasn't before possible, new kinds of politics emerge.
Howard Rheingold
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Openness and participation are antidotes to surveillance and control.
Howard Rheingold
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The AP has only so many reporters, and CNN only has so many cameras, but we've got a world full of people with digital cameras and Internet access.
Howard Rheingold
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We must take responsibility for educating ourselves. Being part of a 'smart mob' doesn't guarantee that you're a responsible participant or collaborator.
Howard Rheingold
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What the Japanese are, are the Americans of the 21st century. Essentially what is objectionable about them is what was objectionable about Americans when we had the ball. However, they are committed in a way that American technology is not.
Howard Rheingold
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Humans have lived for much, much longer than the approximately 10,000 years of settled agricultural civilization.
Howard Rheingold
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The industrial revolution took the father out of the home and put the kids in school. And then everyone had their own little scene.
Howard Rheingold
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Human beings were human beings anatomically for several hundred thousand years, wandering around, hunting and gathering. And then suddenly, at the same time they started painting in caves they started multiplying.
Howard Rheingold
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The Western model for a meeting is you have an agenda and you come in and everyone says things.
Howard Rheingold
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Mobile phones amplify human talents for cooperation.
Howard Rheingold
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In Japanese organizations, before you have a meeting and you've got an idea that you want to get across, you go talk to everyone and list them. And then the meeting, you don't do it American style where everyone gets up and advocates and conflicts and decides, you get up and formalize agreements.
Howard Rheingold
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A forecasting game is a kind of simulation, a kind of scenario, a kind of teleconference, a kind of artifact from the future - and more - that enlists the participants as 'first-person forecasters.'
Howard Rheingold
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It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
Howard Rheingold
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Dinosaurs grew feathers for heat regulation, but the ones that started flying started becoming birds.
Howard Rheingold
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Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.
Howard Rheingold
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I think that most people really do need the sort of community you find in an office. Most people are always going to go into an office. If you are a member of a working group and you are not there physically, decisions are made without you.
Howard Rheingold
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Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks marks on clay in that time.
Howard Rheingold
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Personal computers were created by some teenagers in garages because the, the wisdom of the computer industry was that people didn't want these little toys on their desk.
Howard Rheingold