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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Past
Predicated
Captive
Captives
Advertising
Market
Mass
Audience

More quotes by Howard Rheingold

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It's quintessentially American to transform your family.
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Technological civilization has now dominated the earth to the point where there is a big question what is going to happen next.
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In Japanese organizations, before you have a meeting and you've got an idea that you want to get across, you go talk to everyone and list them. And then the meeting, you don't do it American style where everyone gets up and advocates and conflicts and decides, you get up and formalize agreements.
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The body is just the vehicle for something else.
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The AP has only so many reporters, and CNN only has so many cameras, but we've got a world full of people with digital cameras and Internet access.
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You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.'
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Mindfulness means being aware of how you're deploying your attention and making decisions about it, and not letting the tweet or the buzzing of your BlackBerry call your attention.
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It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
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Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks marks on clay in that time.
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Finding a name for something is a way of conjuring its existence, of making it possible for people to see a pattern where they didn't see anything before.
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Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.
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We are moving rapidly into a world in which the spying machinery is built into every object we encounter.
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Democracy is not just voting for your leaders it's really premised upon ordinary citizens understanding the issues.
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Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
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Technology is knowledge of how the universe works that enables you to change the world.
Howard Rheingold
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I usually try to check quotes with people just to make sure things work out.
Howard Rheingold
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American families don't work. There is an illusion that they do.
Howard Rheingold
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Everything is danger, but we pretend that it's not.
Howard Rheingold
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Mobile phones amplify human talents for cooperation.
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You can't have an industrial revolution, you can't have democracies, you can't have populations who can govern themselves until you have literacy. The printing press simply unlocked literacy.
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