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Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

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Howard Rheingold
Age: 77
Born: 1947
Born: July 7
Essayist
Literary Critic
Sociologist
Writer
Phoenix
Arizona
Audience
Past
Predicated
Captive
Captives
Advertising
Market
Mass

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American families don't work. There is an illusion that they do.
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Human beings were human beings anatomically for several hundred thousand years, wandering around, hunting and gathering. And then suddenly, at the same time they started painting in caves they started multiplying.
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Technological civilization has now dominated the earth to the point where there is a big question what is going to happen next.
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My mission is to try to get a lot more global view.
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The audience is a big part of the show.
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Democracy is not just voting for your leaders it's really premised upon ordinary citizens understanding the issues.
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It's kind of astonishing that people trust strangers because of words they write on computer screens.
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Mindfulness means being aware of how you're deploying your attention and making decisions about it, and not letting the tweet or the buzzing of your BlackBerry call your attention.
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It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand.
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Any virtual community that works, works because people put in some time.
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You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.'
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Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the administers of these empires who began hiring people to keep track of the wheat and sheep and wine that was owed and the taxes that was owed on them by making marks marks on clay in that time.
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It's quintessentially American to transform your family.
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Pay attention to what you're paying attention to.
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Dinosaurs grew feathers for heat regulation, but the ones that started flying started becoming birds.
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I've spent my life alone in a room with a typewriter.
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A forecasting game is a kind of simulation, a kind of scenario, a kind of teleconference, a kind of artifact from the future - and more - that enlists the participants as 'first-person forecasters.'
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You can't assume any place you go is private because the means of surveillance are becoming so affordable and so invisible.
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Active people to revitalize what is really the root of democracy: citizens communicating with each other. Democracy is not just about voting, it's about citizens talking with each other about the issues which concern them. We've lost a great deal of that in the age of the mass media.
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Communicating online goes back to the Defense Department's Arpanet which started in 1969. There was something called Usenet that started in 1980, and this gave people an opportunity to talk about things that people on these more official networks didn't talk about.
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