There was a general sense that if you were going to get close enough to a CBS executive to tweak his nose, you'd only have one hand free because you were holding your own.

We are being programmed by mental pygmies.

Every time I meet people working in radio, I'm a little embarrassed. It's all pre-programmed, rigidly formatted stuff. Time and time again, when I talk to jocks, they say how jealous they are of the freedom we have on WKRP. I sometimes have to explain to them that it's not a real radio station.

WKRP [showed] something happening between people-there was something underneath about people trying to help each other out.