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I have been waiting twenty years for someone to say to me: You have to fight fire with fire so that I could reply, That's funny-I always use water.
Howard Gossage
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Howard Gossage
Age: 51 †
Born: 1917
Born: August 30
Died: 1969
Died: July 9
Advertising Person
Chicago
Illinois
Howard Luck Gossage
Funny
Reply
Use
Twenty
Someone
Twenties
Years
Fight
Always
Fire
Waiting
Fighting
Water
More quotes by Howard Gossage
The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.
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If you have a lemon make lemonade.
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I long for the day when advertising will become a business for a grown man.
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The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.
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Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.
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I don't know how to speak to everybody, only to somebody.
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