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The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Howard Gossage

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Howard Gossage
Age: 51 †
Born: 1917
Born: August 30
Died: 1969
Died: July 9
Advertising Person
Chicago
Illinois
Howard Luck Gossage
People
Wise
Interest
Read
Reads
Fact
Ads
Facts
Witty
Matter
Advertising
Sometimes
Interests
Real
Nobody

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The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.
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Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.
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I don't know how to speak to everybody, only to somebody.
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If you have a lemon make lemonade.
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I have been waiting twenty years for someone to say to me: You have to fight fire with fire so that I could reply, That's funny-I always use water.
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I long for the day when advertising will become a business for a grown man.
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