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If it doesn't taste good it doesn't go on the menu

Heston Blumenthal

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Heston Blumenthal
Age: 58
Born: 1966
Born: May 27
Chef
Reality Television Participant
Writer
London
England
Heston Marc Blumenthal
Menu
Menus
Taste
Doesn
Good

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There are so many issues in our oceans - like the near extinction of blue fin tuna - that should be taken more seriously worldwide.
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It was quite a challenge to make people eat crab ice cream.
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A lot of country pubs will receive Michelin stars.
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You know how sad your life is when you know the release date of DVDs.
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Take note of what's around you and maximise sensory pleasure.
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I was determined that if I failed it wouldn't be due to lack of effort.
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What gets me excited is the original principle.
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No, when I worked as an accountant I was falling asleep waiting for 5 o'clock.
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I write and chop with my left hand and do everything else, including eating with a knife, with my right.
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At home I've got 1,500 cook books and the spines have all gone, the pages are all torn - it's chaos.
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I am not the world's most confident person.
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I have this desire to keep improving, so I find fault.
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I'm not scared of anything in particular, but I am motivated by a fear of failure as opposed to a need to succeed.
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I worked 120 hours a week for eight years. That's 20 to 22 hours a day every day and one week I only got 15 hours sleep.
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You think about some of the most memorable meals you've ever had the food will be good but it will often be about locating a mental memory and taste is inexorably linked to all the other senses and memory, so ultimately it is all about taste.
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Development is where my heart is focused because eating is the only thing that we do that involves all the senses. We eat with our eyes and our ears and our noses.
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I still love doing what I do, and I'm really lucky to get up in the morning and want to go to work.
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I was born in the '60s and grew up in the '70s - not exactly the best decade for food in British history. It was horrendous. It was a time when, as a nation, we excelled in art and music and acting and photography and fashion - all creative skills... all apart from cooking.
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This kitchen is completely calm. Some of the old-fashioned chefs - they become kings in their kitchen, they've got to be called chef. But I don't care if someone calls me chef or Heston, it really doesn't bother me.
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I've got around 400 cookbooks.
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