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Most of what we do to get people ready to act in situations of encounter consists of drilling these lists into them sufficiently deeply so that they will be evoked quickly at the time of the decision.

Herbert Simon

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Herbert Simon
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More quotes by Herbert Simon

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I don't care how big and fast computers are, they're not as big and fast as the world.
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Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds.
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No one has characterized market mechanisms better than Friedrich von Hayek
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The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.
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Mathematics is a language. We want scientists to be able to read it, speak it, and write it. But we are are not training them to be grammarians.
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One of the first rules of science is if somebody delivers a secret weapon to you, you better use it
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Anything that gives us new knowledge gives us an opportunity to be more rational.
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Human beings know a lot of things, some of which are true, and apply them. When we like the results, we call it wisdom.
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Innovation has a lot to do with your ability to recognise surprising and unusual phenomena.
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Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
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Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.
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Many individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.
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The intelligent altruists, though less altruistic than unintelligent altruists, will be fitter than both unintelligent altruists and selfish individuals.
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Solving a problem simply means representing it so as to make the solution transparent.
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In the computer field, the moment of truth is a running program all else is prophecy.
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The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it.
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By 1985, machines will be capable of doing any work Man can do.
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A complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.
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Because he treats the world as rather empty and ignores the interrelatedness of all things (so stupefying to thought and action), administrative man can make decisions with relatively simple rules of thumb that do not make impossible demands upon his capacity for thought.
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What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
Herbert Simon