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The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.

Herbert Simon

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Herbert Simon
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More quotes by Herbert Simon

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The intelligent altruists, though less altruistic than unintelligent altruists, will be fitter than both unintelligent altruists and selfish individuals.
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Human beings know a lot of things, some of which are true, and apply them. When we like the results, we call it wisdom.
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Many individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.
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A complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.
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Anything that gives us new knowledge gives us an opportunity to be more rational.
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I don't care how big and fast computers are, they're not as big and fast as the world.
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Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds.
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The proper study of mankind is the science of design.
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Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.
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Solving a problem simply means representing it so as to make the solution transparent.
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The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it.
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Most of what we do to get people ready to act in situations of encounter consists of drilling these lists into them sufficiently deeply so that they will be evoked quickly at the time of the decision.
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Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
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The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the 'hard' sciences so brilliantly successful.
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All correct reasoning is a grand system of tautologies, but only God can make direct use of that fact
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Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
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What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
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Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better find ways to like ourselves
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In the computer field, the moment of truth is a running program all else is prophecy.
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By 1985, machines will be capable of doing any work Man can do.
Herbert Simon