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Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

Herbert Simon

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Herbert Simon
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More quotes by Herbert Simon

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Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds.
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The proper study of mankind is the science of design.
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Anything that gives us new knowledge gives us an opportunity to be more rational.
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One of the first rules of science is if somebody delivers a secret weapon to you, you better use it
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Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature
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By 1985, machines will be capable of doing any work Man can do.
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The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the 'hard' sciences so brilliantly successful.
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Solving a problem simply means representing it so as to make the solution transparent.
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Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.
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Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better find ways to like ourselves
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Innovation has a lot to do with your ability to recognise surprising and unusual phenomena.
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The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.
Herbert Simon
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What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
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Because he treats the world as rather empty and ignores the interrelatedness of all things (so stupefying to thought and action), administrative man can make decisions with relatively simple rules of thumb that do not make impossible demands upon his capacity for thought.
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The intelligent altruists, though less altruistic than unintelligent altruists, will be fitter than both unintelligent altruists and selfish individuals.
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Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
Herbert Simon
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The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it.
Herbert Simon
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I don't care how big and fast computers are, they're not as big and fast as the world.
Herbert Simon
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Human beings know a lot of things, some of which are true, and apply them. When we like the results, we call it wisdom.
Herbert Simon
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In the computer field, the moment of truth is a running program all else is prophecy.
Herbert Simon