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Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

Herbert Simon

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Herbert Simon
Action
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Situation
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Everyone
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No one has characterized market mechanisms better than Friedrich von Hayek
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Solving a problem simply means representing it so as to make the solution transparent.
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Because he treats the world as rather empty and ignores the interrelatedness of all things (so stupefying to thought and action), administrative man can make decisions with relatively simple rules of thumb that do not make impossible demands upon his capacity for thought.
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The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it.
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The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.
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Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better find ways to like ourselves
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I don't care how big and fast computers are, they're not as big and fast as the world.
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In the computer field, the moment of truth is a running program all else is prophecy.
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One of the first rules of science is if somebody delivers a secret weapon to you, you better use it
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Human beings know a lot of things, some of which are true, and apply them. When we like the results, we call it wisdom.
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Innovation has a lot to do with your ability to recognise surprising and unusual phenomena.
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Anything that gives us new knowledge gives us an opportunity to be more rational.
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Many individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.
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By 1985, machines will be capable of doing any work Man can do.
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All correct reasoning is a grand system of tautologies, but only God can make direct use of that fact
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Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds.
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A complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.
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Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
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Mathematics is a language. We want scientists to be able to read it, speak it, and write it. But we are are not training them to be grammarians.
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The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the 'hard' sciences so brilliantly successful.
Herbert Simon