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The ontological concept of truth is in the centre of a logic which may serve as a model of pre- technological rationality. It is the rationality of a two-dimensional universe of discourse which, contrasts with the of thought and behavior that develop in the execution of the technological project.

Herbert Marcuse

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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Projects
Project
Contrasts
Behavior
Concept
Dimensional
Universe
Model
Rationality
Two
Logic
Discourse
Thought
Develop
Execution
Truth
Serve
Centre
May
Concepts
Technological
Models
Contrast
Ontological

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Society ... can afford to grant more than before because its interests have become the innermost drives of its citizens.
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Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
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Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.
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The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
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The people recognize themselves in their commodities they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.
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The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.
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The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.
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This (functional - E.W.) language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction by substituting images for concepts. It denies or absorbs the transcendent vocabulary it does not search for but establishes and imposes truth and falsehood.
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The avant-garde and the beatniks share in the function of entertaining without endangering the good conscience of the men of good will.
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The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization
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In the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.
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The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason.
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Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.
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The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
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The existing liberties and the existing gratifications are tied to the requirements of repression: they themselves become instruments of repression.
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The judgment that human life is worth living, or rather can and ought to be made worth living, ... underlies all intellectual effort it is the a priori of social theory, and its rejection (which is perfectly logical) rejects theory itself.
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However, if free choice means more than a small selection between pre-established necessities, and if the inclinations and impulses used in work are other than those preshaped by a repressive reality principle, then satisfaction in daily work is only a rare privilege.
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This organization of functional discourse is of vital importance it serves as a vehicle of coordination and subordination. The unified, functional language is an irreconcilably anti-critical and anti-dialectical language. In it, operational and behavioral rationality absorbs the transcendent, negative, oppositional elements of Reason.
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The liberating force of technology the instrumentalization of things turns into ... the instrumentalization of man.
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