Quote

The avant-garde and the beatniks share in the function of entertaining without endangering the good conscience of the men of good will.

Herbert Marcuse

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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Function
Share
Beatniks
Endangering
Without
Beatnik
Good
Garde
Men
Avant
Entertaining
Conscience

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The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
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Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical forms of ideology it is not false consciousness, but a rather consciousness of falsehood, a falsehood which is corrected in the context of the higher truth represented by the objective historical interest.
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The closed language does not demonstrate and explain it communicates decision, dictum, command. Where it defines, the definition becomes separation of good from evil it establishes unquestionable
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Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
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If man has learned to see and know what really is, he will act in accordance with truth, Epistemology is in itself ethics, and ethics is epistemology.
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Society ... can afford to grant more than before because its interests have become the innermost drives of its citizens.
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There is no free society without silence, without the internal and external spaces of solitude in which the individual freedom can develop.
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The spontaneous reproduction of superimposed needs by the individual does not establish autonomy it only testifies to the efficacy of the control.
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The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.
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However, if free choice means more than a small selection between pre-established necessities, and if the inclinations and impulses used in work are other than those preshaped by a repressive reality principle, then satisfaction in daily work is only a rare privilege.
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Thought that accepts reality as given is no thought at all.
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The happy consciousness is shaky enough a thin surface over fear, frustration, and disgust.
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The tangible source of exploitation disappears behind the façade of objective rationality.
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The people recognize themselves in their commodities they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.
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The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization
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Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.
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Liberating tolerance, then, would mean intolerance against movements from the Right, and toleration of movements from the Left.
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Nobody really thinks who does not abstract from that which is given, who does not relate the facts to the factors which have made them, who does not - in his mind - undo the facts. Abstractness is the very life of thought, the token of its authenticity.
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The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
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