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The avant-garde and the beatniks share in the function of entertaining without endangering the good conscience of the men of good will.

Herbert Marcuse

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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Men
Garde
Avant
Entertaining
Conscience
Function
Share
Beatniks
Without
Endangering
Good
Beatnik

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Preaching nonviolence on principle reproduces the existing institutionalized violence.
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The closed language does not demonstrate and explain it communicates decision, dictum, command. Where it defines, the definition becomes separation of good from evil it establishes unquestionable
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Technological rationality reveals its political character as it becomes the great vehicle of better domination, creating a truely totalitarian universe in which society and nature, mind and body are kept in a state of permanent mobilization for the defense of this universe.
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There is no free society without silence, without the internal and external spaces of solitude in which the individual freedom can develop.
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To the degree to which they correspond to the given reality, thought and behavior express a false consciousness, responding to and contributing to the preservation of a false order of facts. And this false consciousness has become embodied in the prevailing technical apparatus which in turn reproduces it.
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The spontaneous reproduction of superimposed needs by the individual does not establish autonomy it only testifies to the efficacy of the control.
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One-dimensional thought is systematically promoted by the makers of politics and their purveyors of mass information. Their universe of discourse is populated by self-validating hypotheses which, incessantly and monopolistically repeated, become hyponotic definitions of dictations.
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The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
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Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.
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Free election of masters does not abolish the masters or the slaves.
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Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.
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Nobody really thinks who does not abstract from that which is given, who does not relate the facts to the factors which have made them, who does not - in his mind - undo the facts. Abstractness is the very life of thought, the token of its authenticity.
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The ontological concept of truth is in the centre of a logic which may serve as a model of pre- technological rationality. It is the rationality of a two-dimensional universe of discourse which, contrasts with the of thought and behavior that develop in the execution of the technological project.
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The judgment that human life is worth living, or rather can and ought to be made worth living, ... underlies all intellectual effort it is the a priori of social theory, and its rejection (which is perfectly logical) rejects theory itself.
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If man has learned to see and know what really is, he will act in accordance with truth, Epistemology is in itself ethics, and ethics is epistemology.
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The tangible source of exploitation disappears behind the façade of objective rationality.
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Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.
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The happy consciousness is shaky enough a thin surface over fear, frustration, and disgust.
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The people recognize themselves in their commodities they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.
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