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The existing liberties and the existing gratifications are tied to the requirements of repression: they themselves become instruments of repression.

Herbert Marcuse

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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Gratification
Requirements
Existing
Tied
Instruments
Liberty
Gratifications
Become
Repression
Liberties

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The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.
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The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
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This organization of functional discourse is of vital importance it serves as a vehicle of coordination and subordination. The unified, functional language is an irreconcilably anti-critical and anti-dialectical language. In it, operational and behavioral rationality absorbs the transcendent, negative, oppositional elements of Reason.
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The avant-garde and the beatniks share in the function of entertaining without endangering the good conscience of the men of good will.
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The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason.
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The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
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Non-operational ideas are non-behavioral and subversive. The movement of thought is stopped at barriers which appear as the limits of Reason itself.
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The way in which a society organizes the life of its members ... is one project of realization among others. But once the project has become operative in the basic institutions and relations, it tends to become exclusive and to determine the development of the society as a whole.
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The people are led to find in the productive apparatus the effective agent of thought and action to which their personal thought and action can and must be surrendered. And in this transfer, the apparatus also assumes the role of a moral agent. Conscience is absolved by reification.
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To live one's love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made or man become unconquerable cosmic forces.
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This (functional - E.W.) language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction by substituting images for concepts. It denies or absorbs the transcendent vocabulary it does not search for but establishes and imposes truth and falsehood.
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Domination has its own aesthetics, and democratic domination has its democratic aesthetics.
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The closed language does not demonstrate and explain it communicates decision, dictum, command. Where it defines, the definition becomes separation of good from evil it establishes unquestionable
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The people recognize themselves in their commodities they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.
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The ontological concept of truth is in the centre of a logic which may serve as a model of pre- technological rationality. It is the rationality of a two-dimensional universe of discourse which, contrasts with the of thought and behavior that develop in the execution of the technological project.
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Free election of masters does not abolish the masters or the slaves.
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If man has learned to see and know what really is, he will act in accordance with truth, Epistemology is in itself ethics, and ethics is epistemology.
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The spontaneous reproduction of superimposed needs by the individual does not establish autonomy it only testifies to the efficacy of the control.
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Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.
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