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Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.

Herbert Marcuse

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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Society
Glorification
Natural
Protects
Part
Unnatural
Liberation
Ideology
Gay
Protect
Struggle

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Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.
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The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason.
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Free election of masters does not abolish the masters or the slaves.
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Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
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The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
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This (functional - E.W.) language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction by substituting images for concepts. It denies or absorbs the transcendent vocabulary it does not search for but establishes and imposes truth and falsehood.
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The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
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One-dimensional thought is systematically promoted by the makers of politics and their purveyors of mass information. Their universe of discourse is populated by self-validating hypotheses which, incessantly and monopolistically repeated, become hyponotic definitions of dictations.
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Those who devote their lives to earning a living are incapable of living a human existence.
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This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.
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To live one's love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made or man become unconquerable cosmic forces.
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The way in which a society organizes the life of its members ... is one project of realization among others. But once the project has become operative in the basic institutions and relations, it tends to become exclusive and to determine the development of the society as a whole.
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Coming to life as classics, they come to life as other than themselves they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.
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The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
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The liberating force of technology the instrumentalization of things turns into ... the instrumentalization of man.
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There is no free society without silence, without the internal and external spaces of solitude in which the individual freedom can develop.
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The closed language does not demonstrate and explain it communicates decision, dictum, command. Where it defines, the definition becomes separation of good from evil it establishes unquestionable
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The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.
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Society ... can afford to grant more than before because its interests have become the innermost drives of its citizens.
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The people recognize themselves in their commodities they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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