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Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.

Herbert Marcuse

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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Gay
Protect
Struggle
Society
Glorification
Natural
Protects
Part
Unnatural
Liberation
Ideology

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However, if free choice means more than a small selection between pre-established necessities, and if the inclinations and impulses used in work are other than those preshaped by a repressive reality principle, then satisfaction in daily work is only a rare privilege.
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One-dimensional thought is systematically promoted by the makers of politics and their purveyors of mass information. Their universe of discourse is populated by self-validating hypotheses which, incessantly and monopolistically repeated, become hyponotic definitions of dictations.
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The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
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The tangible source of exploitation disappears behind the façade of objective rationality.
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The ontological concept of truth is in the centre of a logic which may serve as a model of pre- technological rationality. It is the rationality of a two-dimensional universe of discourse which, contrasts with the of thought and behavior that develop in the execution of the technological project.
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The spontaneous reproduction of superimposed needs by the individual does not establish autonomy it only testifies to the efficacy of the control.
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This (functional - E.W.) language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction by substituting images for concepts. It denies or absorbs the transcendent vocabulary it does not search for but establishes and imposes truth and falsehood.
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Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
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The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
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The people are led to find in the productive apparatus the effective agent of thought and action to which their personal thought and action can and must be surrendered. And in this transfer, the apparatus also assumes the role of a moral agent. Conscience is absolved by reification.
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The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.
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This organization of functional discourse is of vital importance it serves as a vehicle of coordination and subordination. The unified, functional language is an irreconcilably anti-critical and anti-dialectical language. In it, operational and behavioral rationality absorbs the transcendent, negative, oppositional elements of Reason.
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Free election of masters does not abolish the masters or the slaves.
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The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization
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Preaching nonviolence on principle reproduces the existing institutionalized violence.
Herbert Marcuse
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Those who devote their lives to earning a living are incapable of living a human existence.
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The happy consciousness is shaky enough a thin surface over fear, frustration, and disgust.
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If man has learned to see and know what really is, he will act in accordance with truth, Epistemology is in itself ethics, and ethics is epistemology.
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The avant-garde and the beatniks share in the function of entertaining without endangering the good conscience of the men of good will.
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By virtue of the way it has organized its technological base, contemporary industrial society tends to be totalitarian. For totalitarian is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.
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