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The people recognize themselves in their commodities they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
Herbert Marcuse
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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Recognize
Automobile
Level
Split
Growth
Materialism
Levels
Splits
Home
Commodity
Soul
Equipment
Find
Consumption
People
Kitchen
Commodities
More quotes by Herbert Marcuse
Liberating tolerance, then, would mean intolerance against movements from the Right, and toleration of movements from the Left.
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Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.
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The way in which a society organizes the life of its members ... is one project of realization among others. But once the project has become operative in the basic institutions and relations, it tends to become exclusive and to determine the development of the society as a whole.
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By virtue of the way it has organized its technological base, contemporary industrial society tends to be totalitarian. For totalitarian is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.
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Nobody really thinks who does not abstract from that which is given, who does not relate the facts to the factors which have made them, who does not - in his mind - undo the facts. Abstractness is the very life of thought, the token of its authenticity.
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Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.
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Free election of masters does not abolish the masters or the slaves.
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Thought that accepts reality as given is no thought at all.
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The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason.
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This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.
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The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization
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The closed language does not demonstrate and explain it communicates decision, dictum, command. Where it defines, the definition becomes separation of good from evil it establishes unquestionable
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The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
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The people are led to find in the productive apparatus the effective agent of thought and action to which their personal thought and action can and must be surrendered. And in this transfer, the apparatus also assumes the role of a moral agent. Conscience is absolved by reification.
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To the degree to which they correspond to the given reality, thought and behavior express a false consciousness, responding to and contributing to the preservation of a false order of facts. And this false consciousness has become embodied in the prevailing technical apparatus which in turn reproduces it.
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The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
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A work of art can be called revolutionary if, by virtue of the aesthetic transformation, it represents, in the exemplary fate of individuals, the prevailing unfreedom and the rebelling forces, thus breaking through the mystified (and petrified) social reality, and opening the horizon of change (liberation).
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The spontaneous reproduction of superimposed needs by the individual does not establish autonomy it only testifies to the efficacy of the control.
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Domination has its own aesthetics, and democratic domination has its democratic aesthetics.
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One-dimensional thought is systematically promoted by the makers of politics and their purveyors of mass information. Their universe of discourse is populated by self-validating hypotheses which, incessantly and monopolistically repeated, become hyponotic definitions of dictations.
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