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The people recognize themselves in their commodities they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
Herbert Marcuse
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Herbert Marcuse
Age: 81 †
Born: 1898
Born: July 19
Died: 1979
Died: July 29
Philosopher
Political Theorist
Sociologist
University Teacher
Berlin
Germany
Recognize
Automobile
Level
Split
Growth
Materialism
Levels
Splits
Home
Commodity
Soul
Equipment
Find
Consumption
People
Kitchen
Commodities
More quotes by Herbert Marcuse
Preaching nonviolence on principle reproduces the existing institutionalized violence.
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To live one's love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made or man become unconquerable cosmic forces.
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Society ... can afford to grant more than before because its interests have become the innermost drives of its citizens.
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Thought that accepts reality as given is no thought at all.
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The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
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Free election of masters does not abolish the masters or the slaves.
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Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical forms of ideology it is not false consciousness, but a rather consciousness of falsehood, a falsehood which is corrected in the context of the higher truth represented by the objective historical interest.
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The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.
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The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
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The avant-garde and the beatniks share in the function of entertaining without endangering the good conscience of the men of good will.
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Precisely because Galilean science is, in the formation of its concepts, the technic of a specific Lebenswelt , it does not and cannot transcend this Lebenswelt . It remains essentially within the basic experiential framework and within the universe of ends set by this reality.
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Technological rationality reveals its political character as it becomes the great vehicle of better domination, creating a truely totalitarian universe in which society and nature, mind and body are kept in a state of permanent mobilization for the defense of this universe.
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There is no free society without silence, without the internal and external spaces of solitude in which the individual freedom can develop.
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By virtue of the way it has organized its technological base, contemporary industrial society tends to be totalitarian. For totalitarian is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.
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Domination has its own aesthetics, and democratic domination has its democratic aesthetics.
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The existing liberties and the existing gratifications are tied to the requirements of repression: they themselves become instruments of repression.
Herbert Marcuse
The happy consciousness is shaky enough a thin surface over fear, frustration, and disgust.
Herbert Marcuse
The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization
Herbert Marcuse
Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.
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In the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.
Herbert Marcuse
