The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it or not.

It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America and thereon I decided to print opinions, ignoring facts.

I cannot give you the formula for success, but I can give you the formula for failure - which is: Try to please everybody.