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Sometimes you sacrifice legibility to increase impact.

Herb Lubalin

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Herb Lubalin
Age: 63 †
Born: 1918
Born: March 17
Died: 1981
Died: May 24
Graphic Designer
Typographer
New York City
New York
Herbert Frederick Lubalin
H. Lubalin
Sacrifice
Sometimes
Legibility
Impact
Increase

More quotes by Herb Lubalin

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You can do a good ad without good typography, but you can't do a great ad without good typography.
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The better people communicate, the greater will be the need for better typography-expressive typography.
Herb Lubalin