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You can do a good ad without good typography, but you can't do a great ad without good typography.

Herb Lubalin

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Herb Lubalin
Age: 63 †
Born: 1918
Born: March 17
Died: 1981
Died: May 24
Graphic Designer
Typographer
New York City
New York
Herbert Frederick Lubalin
H. Lubalin
Without
Typography
Great
Advertisers
Good
Ads
Advertising
Goodness
Greatness
Creativity
Design
Typefaces

More quotes by Herb Lubalin

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The better people communicate, the greater will be the need for better typography-expressive typography.
Herb Lubalin
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Sometimes you sacrifice legibility to increase impact.
Herb Lubalin