I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time.

I urge each of you to think seriously about the vision Dr. Daniel puts forth and think about what you can do to make it happen.

To see life. To see the world. To watch the faces of the poor, and the gestures of the proud. To see strange things. Machines, armies, multitudes, and shadows in the jungle. To see, and to take pleasure in seeing. To see and be instructed. To see and be amazed. (Describing the powers of photography written for the launch of LIFE Magazine, 1936.)

Of necessity, we made the discovery that it is easier to turn poets into business journalists than to turn bookkeepers into writers.

Business, more than any other occupation, is a continual dealing with the future it is a continual calculation, an instinctive exercise in foresight.

Time should make enemies and Life should make friends.

Not much longer shall we have time for reading lessons of the past. An inexorable present calls us to the defense of a great future.

Show me a man who claims he is objective and I'll show you a man with illusions.

Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession.

To see, and to show, is the mission now undertaken by Life.