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The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.
Hartmut Esslinger
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Hartmut Esslinger
Age: 80
Born: 1944
Born: June 5
Businessperson
Designer
Industrial Designer
Another
Deliver
Form
Designer
Change
Architecture
Must
Design
Really
Achieve
People
Understanding
Beautification
Understand
Substantial
Business
Designers
More quotes by Hartmut Esslinger
Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.
Hartmut Esslinger
Good design should reflect a sense of human history-some aspect of where we've come from.
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In Europe you learn not to fail, and in America you fail to learn. You need failure.
Hartmut Esslinger