Quote

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Way
Competition
Things
Products
Think
Succeed
Thinking
Hurt
Lunacy
People
Help
Customer
Helping
Customers
Order
Product
Best
Otherwise

More quotes by Guy Kawasaki

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Accept diversity and don't take any crap.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Entrepreneurship is not for everyone.
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For me writing is as close to being an engineer as possible.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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The first good reason to write a book is to add value to people’s lives.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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Doing, not learning to do, is the essence of entrepreneurship.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Entitlement is the opposite of enchantment.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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