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Don't ask people to do something you wouldn't.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Something
People
Wouldn
Asks
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Enchantment is the purest form of sales
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Entitlement is the opposite of enchantment.
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It's hard to build community around mediocre and mundane writing.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Hockey is the only thing that I'm not good at that I love.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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The root of great companies is make meaning vs. make money.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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Disorganizatio n is the enemy of good writing.
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Simple and to the point is always the best way to get your point across.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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If achieving success were easy, more people would do it.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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