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Don't ask people to do something you wouldn't.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Wouldn
Asks
Something

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When you give people too many choices it makes them hesitate and not buy stuff.
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Companies should always want to delight their customers.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Entrepreneurship is not for everyone.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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The essence of evangelism is to passionately show people how you can make history together.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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