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Don't ask people to do something you wouldn't.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Asks
Something
People
Wouldn

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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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Just do what's right for the customer, and you'll be okay.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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The essence of evangelism is to passionately show people how you can make history together.
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The hard part is implementing the decision, not making it.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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Accept diversity and don't take any crap.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Entrepreneurship is not for everyone.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Organizations are successful because of good implementation,not good business plans.
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The first good reason to write a book is to add value to people’s lives.
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Simple and to the point is always the best way to get your point across.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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And this is the beginning of the end.
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