Quote

Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Numbers
Frequently
Idiosyncrasy
Many
Followed
Abbreviations
Like
Message
Crashes
Product
Idiosyncrasies
Messages
Indicates
Products
Testing
Number
Crash
Months
Follows
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Writing is the starting point from which all goodness (and crappiness) flows.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Companies should always want to delight their customers.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Sales fixes everything.
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The Future belongs to those who can spread ideas.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Just do what's right for the customer, and you'll be okay.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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