Quote

Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Number
Crash
Months
Follows
Abbreviation
Numbers
Frequently
Idiosyncrasy
Many
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Idiosyncrasies
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Testing

More quotes by Guy Kawasaki

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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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The essence of evangelism is to passionately show people how you can make history together.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Doing, not learning to do, is the essence of entrepreneurship.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Simple and to the point is always the best way to get your point across.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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For me writing is as close to being an engineer as possible.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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I'm a lousy predictor of the future.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Hockey is the only thing that I'm not good at that I love.
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