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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Products
Testing
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Months
Follows
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Idiosyncrasy
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More quotes by Guy Kawasaki

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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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The Future belongs to those who can spread ideas.
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The first good reason to write a book is to add value to people’s lives.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Disorganizatio n is the enemy of good writing.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Great companies start because the founders want to change the world... not make a fast buck.
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