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The essence of evangelism is to passionately show people how you can make history together.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Evangelism
Passionately
Essence
Show
History
Shows
Together
Make
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The root of great companies is make meaning vs. make money.
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How fast you are moving is more important than where you are.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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The hardest thing about getting started, is getting started.
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Enchantment is the purest form of sales
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Entitlement is the opposite of enchantment.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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There are two types of people on social media: people who want more followers, and liars.
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Organizations are successful because of good implementation,not good business plans.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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If achieving success were easy, more people would do it.
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And this is the beginning of the end.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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