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Happiness is temporary and fleeting. ... Joy is the right goal.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Fleeting
Temporary
Joy
Goal
Happiness
Right
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Just do what's right for the customer, and you'll be okay.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Sales fixes everything.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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Entitlement is the opposite of enchantment.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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