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It's hard to build community around mediocre and mundane writing.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Hard
Writing
Mundane
Mediocre
Build
Community
Around

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Every person has the ability to improve the life of someone else.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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Companies should always want to delight their customers.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Patience is the art of concealing your impatience.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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My real mantra for my life is empower others.
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Great companies start because the founders want to change the world... not make a fast buck.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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