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It's hard to build community around mediocre and mundane writing.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Community
Around
Hard
Writing
Mundane
Mediocre
Build
More quotes by Guy Kawasaki
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Ambitious failure, magnificent failure, is a very good thing.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
Guy Kawasaki
Provide good content and you’ll earn the right to promote your product.
Guy Kawasaki
An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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Simple and to the point is always the best way to get your point across.
Guy Kawasaki
The self-edited author is as foolish as the self-medicated patient.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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You need to earn the right to promote.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
Guy Kawasaki
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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The Future belongs to those who can spread ideas.
Guy Kawasaki
Evangelism is selling a dream.
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If you use social media right, you will piss people off. It's actually recommended!
Guy Kawasaki
