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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Except
Operators
Creating
Telephone
Roles
Telephones
May
Contact
Come
Biggest
Many
Indeed
People
Image
Organization
Operator
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Arguably, in business books, I don't think there's much that has never been said before.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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My real mantra for my life is empower others.
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The hard part is implementing the decision, not making it.
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Great companies start because the founders want to change the world... not make a fast buck.
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Sales fixes everything.
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Organizations are successful because of good implementation,not good business plans.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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The root of great companies is make meaning vs. make money.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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