Quote

The first good reason to write a book is to add value to people’s lives.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Reason
Firsts
Book
First
Add
Writing
Value
Good
Values
People
Lives
Write

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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Don't ask people to do something you wouldn't.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Disorganizatio n is the enemy of good writing.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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When I finally got a management position, I found out how hard it is to lead and manage people.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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And this is the beginning of the end.
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Arguably, in business books, I don't think there's much that has never been said before.
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For me writing is as close to being an engineer as possible.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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