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If you use social media right, you will piss people off. It's actually recommended!

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Use
Social
Right
People
Recommended
Piss
Media
Actually

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There are two types of people on social media: people who want more followers, and liars.
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For me writing is as close to being an engineer as possible.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Entrepreneurship is not for everyone.
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If achieving success were easy, more people would do it.
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How fast you are moving is more important than where you are.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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Sales fixes everything.
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Just do what's right for the customer, and you'll be okay.
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The hard part is implementing the decision, not making it.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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The essence of evangelism is to passionately show people how you can make history together.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Luck favors the people who are willing to grind it out.
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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And this is the beginning of the end.
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