Quote

People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Using
Dollars
Amazon
Thousand
Infrastructure
Call
Twitter
Free
Cheap
Two
Marketing
People
Data
Clouds

More quotes by Guy Kawasaki

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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Disorganizatio n is the enemy of good writing.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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You need to earn the right to promote.
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Ideas are easy. Implementation is hard.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Enchantment is the purest form of sales
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One must understand what people are thinking, feeling and believing in order to enchant them.
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It's hard to build community around mediocre and mundane writing.
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The hardest thing about getting started, is getting started.
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There are two types of people on social media: people who want more followers, and liars.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Great companies start because the founders want to change the world... not make a fast buck.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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