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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Scientific
Increase
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Peer
Getting
Review
Business
Sales
Ends
Journal
Peers
Reviews
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The hardest thing about getting started, is getting started.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Arguably, in business books, I don't think there's much that has never been said before.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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You need to earn the right to promote.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Don't ask people to do something you wouldn't.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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Sales fixes everything.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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If you use social media right, you will piss people off. It's actually recommended!
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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