Quote

At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Getting
Review
Business
Sales
Ends
Journal
Peers
Reviews
Scientific
Increase
Either
Peer

More quotes by Guy Kawasaki

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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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Organizations are successful because of good implementation,not good business plans.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Patience is the art of concealing your impatience.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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Companies should always want to delight their customers.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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When you give people too many choices it makes them hesitate and not buy stuff.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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The essence of evangelism is to passionately show people how you can make history together.
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It's hard to build community around mediocre and mundane writing.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
Guy Kawasaki