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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Increase
Either
Peer
Getting
Review
Business
Sales
Ends
Journal
Peers
Reviews
Scientific

More quotes by Guy Kawasaki

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Organizations are successful because of good implementation,not good business plans.
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Companies should always want to delight their customers.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Writing is the starting point from which all goodness (and crappiness) flows.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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Hockey is the only thing that I'm not good at that I love.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Ideas are easy. Implementation is hard.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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