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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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Increase
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Peer
Getting
Review
Business
Sales
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The essence of evangelism is to passionately show people how you can make history together.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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Social media allows me to pick my times for social interaction.
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The hardest thing about getting started, is getting started.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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The Future belongs to those who can spread ideas.
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If you just enchanted one person per day, you would make a big dent in the universe.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Simple and to the point is always the best way to get your point across.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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